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Social Networking for Business: Facebook Etiquette
And now for our third, and perhaps final (but who knows really) post in our (my) Social Networking for Business series, we’ll cover everyone’s favorite social network: Facebook. And now for my...
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The Admitting-You’re-Wrong Dance: Accountability for Social Engagement
So Jimmy Kimmel does this thing on his show where he’s started having celebrities read mean tweets that were posted in regards to the celebrities. These are definitely worth watching as they’re super...
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Black Friday – Do Your Homework, Check the Reviews Twice
The holiday shopping season is upon us with Black Friday descending upon the US next week. In a blaze of glory we wake up at 4 am and run to the mall to get a discount on a TV and some sweaters at 40%...
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The Social Media “Bro” Fest
I recognize even writing this blog post and the nature of my job alone makes me somewhat of a hypocrite for writing this, but the idea struck and I had to. So today I’m sitting at my desk and a...
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Not Everyone Deserves a Trophy
First, I know I haven’t been blogging as much as I “should.” I’m not the first person to have trouble finding time to blog. I am not the best at balancing my personal and professional life and time. I...
View ArticleVideo: Getting Ready for Gartner’s Customer 360 Event
Some of what you can expect from this week’s Customer 360 event courtesy of yours truly and Don Scheibenreif (did I spell that right?) #gartnercrm
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For the Interns: If You Give an Intern Control of Your Facebook Page…
Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like...
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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.
Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it’s not just marketers: it’s everyone. “You left at 5:30? I work until 10 pm every night.”...
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Social Business Plays Katniss Everdeen in the Enterprise Hunger Games
There’s nothing I love more than a good pop culture reference and it’s time we take our tweets and turn them into bows and arrows. (If you’re unfamiliar with The Hunger Games, you’re going to have a...
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The Twitter DM Change and Its Impact on Social Customer Engagement
There have been a lot of news articles and a lot of blog posts about Twitter’s change to it’s direct messaging rules – gist is, you can set your Twitter profile to allow people to direct message (DM)...
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The Spam Playground: Twitter, a Consumer’s Perspective
The irony of a research analyst responsible for covering business use of popular social media to connect with their consumers, posting a jaded consumer’s perspective is not lost on me. But over the...
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Five Proof Points that “Social” is More than Digital Marketing
As the “digital” bubble gets bigger and the “social” bubble is staining many a floor in the enterprise world, I find many clients have a hard time understanding the difference between social for CRM...
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Social Media in Your Customer Journey
Coming off of Gartner’s US Symposium, I am adding my notes from the 40+ client 1:1 meetings I had into the system and seeing a pattern in the conversations I had. A few months ago, we wrote a research...
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The ROI of Social Media: Still a Lack of Measurement
Guys, seriously? I’ve been conducting a lot of reference checks of late, searching through the case studies of vendors in the space, and talking to Gartner clients about what it is they’re measuring...
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For the Interns: If You Give an Intern Control of Your Facebook Page…
Let’s press play and turn on the speakers for this one because it’s nearly summer time and while our interns come to join us, we should listen to some relaxing music. Plus, your intern might look like...
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Your Video Got 100,000 Views? Mine Closed a $3 Millon Deal.
Every marketer makes the mistake of equating activity to value at some point in their career. You know what, it’s not just marketers: it’s everyone. “You left at 5:30? I work until 10 pm every night.”...
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